Strategy 5: Improve First Impressions

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 Excerpt from the November Greater Lansing Forward. Read other articles from November here. 

We are quickly approaching the August 24 launch date of the Greater Lansing Tourism Ambassadors Program, a certification program presented by the Greater Lansing Convention & Visitors Bureau (GLCVB). The program serves to increase tourism by inspiring front-line employees and volunteers to work together to turn every first impression by a visitor into a positive experience.

 Guest Blogger and Greater Lansing Next Strategy Team member, Kate Tykocki talks about the importance of being a 'Tourist in your Own Town' 

 Denyse Ferguson, Leap President & CEO welcomes users to GreaterLansingNext.com.