It's too short! It goes by too fast! You can't fit it all in! This is a common chorus I hear when I ask what people think of the Boost events.
Being real, if you can't be compelling about your business in two minutes, you're in trouble anyway. The point of a pitch this short is to tell your audience enough to want to know more (get a coffee date or a dinner date) and to NOT convey anything that would want them to totally discount you or your idea.
This requires for you to know the answers to at least these questions:
- What are the concerns of the person you are speaking to?
- What are the benefits (not features) of your product or service to them?
- How do you take a shower and dress?
- Is your body language conveying confidence and trust?
Jon Priebe (Citadel Defense Technologies), Merilee Griffin (Memo Touch), Robert Kamal (Kohorts) and Kimberly Aya (Fun Cakes Rental) apparently knew all this stuff. They ended up at dinner with the panel getting all kinds of great thoughts. They'll also get to go to a BlueWater Angels pitch night and give a longer pitch to the investment club. Congrats people!
Stay warm! - Miche