Greater Lansing Certified Tourism Ambassador Update

The CTA program is led by the Greater Lansing Convention and Visitors Bureau, and the First Impressions team participated in the very first training program, and were also trained to serve as facilitators for future community participants.  This program is a national one, and our region is one of 15 across the country who have embraced this curriculum.  The four-hour course is designed to equip our front-line service employees to promote the region and present a positive first impression.  To date, hundreds of participants have already received their CTA certification.