Greater Lansing Regional Brand

Throughout the year, the team has been working on a plan to implement the use of this brand to regional partners in the form of a “toolkit” to create cohesive branding of the region to visitors and newcomers. Elements of the toolkit will include brand usage standards, signage templates, frames for advertising, the regional brand video, guidelines to utilize the regional brand with local community branding efforts, and other suggestions for usage. The team has continued to brainstorm ways to begin implementing the brand in early 2011.